As the design lead on the Retail Design System, I’ve worked closely with retail stakeholders to identify opportunities for extending the existing Verizon Design System into a retail-specific environment.

Through defining project scope, conducting user research/interviews, ideating & prototyping components/pattern, A/B testing, collaborating with designers and engineerings, I’ve redefined the design foundation and principles, and creating a guideline for the retail design system elements.

To optimize the existing Verizon Design System for retail, I was in a process of creating and optimizing components, while considering hardware constraints and specifications. Ensuring accessibility is one of main focus areas during the creative design process, advocating for inclusive experiences across platforms within physical environment.

By fostering open communication with stakeholders and product owners, I’ve rationalized design decisions by incorporating valuable insights from UX researchers, A/B testing with selected users, brand guidelines, and accessibility considerations. This approach ensures that every design choice is grounded in data and aligns with the project's objectives and requirements.